Welcome back.
Yeserday you read about how pay-per-click advertising (PPC) was simply the best method for bringing instant traffic to your websites.
Today you'll learn about a simple, 10-minute process that anyone can use to setup a fully-functional Google AdWords account and start driving traffic to their website almost immediately.
Before we get into the more Advanced strategies, we need to build a very strong foundation and make sure you understand the basics. The stronger your foundation, the more earning potential you'll have for the future, so pay close attention to every detail I'm about to teach.
Let's do a quick example...
We'll pretend that we sell home theater systems . I am going to show you exactly how to build a campaign for that type of product, starting with some sensible market research.
Research your market
PPC advertising is very competitive for a reason – for any high-value product/service, PPC is a cheap and effective way to get your name in front of the people looking for products just like yours.
With all the competition – there's just one big problem: If you jump in blind, the sharks will eat you alive. You must first dig up the details on your market and your competition, and that means knowing:
* Which keywords are getting the most traffic
* What are the top bid prices for those keywords
* Which keywords are being ignored – and why
* How many competitors you will have
In the next lesson I will explain the exact steps you need to take to pick out the right keywords for your ad campaign. Here, I'll just give you a quick run through of how to create a keyword list using a simple little free keyword generation tool, which you've probably heard of... Overture's Keyword Selector Tool. Read more:
